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Sustainable and cashmere are two words you don't often hear together.
Yet at Backbone, they play a crucial role. Why? Because despite a global awareness of waste and unfair labour practices, we are still bombarded with countless fast fashion chains and multiple new must-have collections every season.
Fortunately, in recent years there has been growing attention for making the fashion industry more sustainable. Investing in investment pieces that you can wear all year round and that never go out of style is a step in the right eco direction. A way to take matters into your own hands and do your bit for a better world. And cashmere is, by its very nature, a wonderfully sustainable product.
4 reasons why cashmere is a sustainable product:
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Cashmere suits every outfit and occasion.
Cashmere is an incredibly supple material and comes in a variety of shades and patterns.
2. Cashmere is gentle on your skin.
Where various types of wool can cause itching, cashmere does not. When you wear cashmere, you're guaranteed 100% itch-free comfort — even against bare skin.
3. Cashmere suits every season.
Since cashmere is insulating, it's pleasantly warm in winter and wonderfully airy in summer. A perfect accessory for every season.
4. Easy to care for.
Once you know the tricks, it's surprisingly simple to keep your cashmere scarf looking as good as new for years to come.
As you can see, a BACKBONE cashmere scarf is a sustainable investment. You buy it for life!
Discover the BACKBONE cashmere scarves here
Producing cashmere sustainably
The sustainable production of cashmere is still very much a work in progress. Cashmere goats live in semi-arid climates — something we in the Netherlands and Belgium can only dream of. Replicating their natural habitat here would theoretically be possible, but would be far from sustainable due to the enormous energy consumption it would require.
The vast majority of the world's cashmere comes from the Kashmir region in India, Pakistan and China. Today, cashmere goats are also kept in other countries such as Australia and New Zealand to meet the global demand for this precious product.
At present, there is no alternative to importing cashmere from Asia or Oceania. It therefore always travels a long way before arriving in Europe. That also calls for careful packaging to ensure the precious material survives the journey unscathed.
Water waste management
To minimise our environmental impact, we choose production facilities that take the environment seriously. One of our greatest concerns is the way producers handle water and water waste.
Our partners in Asia have a clear water waste management plan. This means, for example, that the wastewater from dyeing the wool is not simply dumped into a nearby river.
Many small steps together make one giant leap
We firmly believe that 100% sustainability is achievable in the long run. Continuously improving production processes is a step in the right direction towards meeting the demand for cashmere in a more sustainable way.
Even if they are often small steps, together they add up to significant progress over time. BACKBONE is proud to contribute by keeping every choice and decision in the light of sustainability — even after the products arrive in the Netherlands. From packaging to shipping!
When you purchase a BACKBONE scarf, we pack it in a beautiful, functional box — a real eye-catcher. Where we previously added tissue paper to protect the scarf during shipping, we now opt for beautiful dustbags. These dustbags can be used again and again — not just for your scarf, but also, for example, when travelling and wanting to pack a beautiful dress.
The BACKBONE mission
Our mission is to provide you with a sustainable cashmere scarf that effortlessly transitions from everyday use to a weekend accessory or a special occasion. We choose beautifully coordinated colours and timeless collections.
We deliberately choose not to launch a new collection every season. This also keeps your decision fatigue to a minimum — you never have to rush to buy a particular colour or style for fear of missing out on the latest trend. Our cashmere scarves are always available in a range of shades. They wait patiently until you place them in your shopping basket.
As you can see, BACKBONE stands not only for slow fashion and a beautiful, high-quality product made from sustainable cashmere. We also actively contribute to a cleaner world!